New Star Trek Beyond trailer hits the web – will this appease fans?
An interesting trend is taking place with movie trailers from well-loved franchises – if the first trailer drops and is heavily criticized, we then get a second trailer in which the filmmakers (or the marketing departments) change the tone or show different footage to tell fans, “Hey, don’t worry, this will still be a great movie.”
We saw it earlier this week with the release of the second Ghostbusters trailer, and late last night we saw it again with the second trailer for this summer’s Star Trek Beyond. Earlier in the year I totally forgot that this movie was coming out – it hits theaters on July 22, right in the middle of summer (normally the big summer movies are hitting now, Memorial Day and 4th of July weekend. In fact, it comes out one week after Ghostbusters and one week before Jason Bourne, so its opening weekend has to win Trek fans or it’s not going to be around for long.
The Beyond in the title refers to the crew (Kirk, Spock, McCoy, etc., from the alternate timeline created by the J.J. Abrams film) heading into uncharted space, where they encounter a new species who doesn’t seem to be pleased with meeting new life and new civilizations. While there’s still a lot of action in this trailer, at least they’ve added more Trek-like elements, such as the “humanity survives and cares for each other” that we usually see in this property.
What do you think of the new trailer? Will you end up seeing this in theaters?