Where to go for Star Wars Force Friday II merchandise

Rey (Daisy Ridley) in advertisement for Star Wars Force Friday II

Merchandise, augmented reality, maybe a new trailer?

Disney is planning another of its “Force Friday” events – Force Friday II is scheduled for Friday (of course), Sept. 1, 2017. The event is being marketed as “Find the Force”, with a new augmented reality app for mobile phones and a whole slew of merchandise. No word yet on whether a new trailer for Episode 8 (aka “The Last Jedi”) will also be revealed, but we figure that we’re due for one to get everyone excited for the film that opens on Dec. 15, 2017.

For the Find the Force event, the company is promoting a new feature on its Star Wars app (for iPhone and Android). With the app running, you can look for Star Wars graphics at participating retail locations and websites (here’s the list).

There will be up to five different AR-enabled Star Wars character graphics with the “Find the Force” icons – Rey, Kylo Ren, Poe & BB-8, and two other new characters from The Last Jedi. Two graphics with the Find the Force icon will be available online – Finn and Rose. When you scan the graphics with the app, an augmented reality experience will occur. The company says a “data chip” will be unlocked each time a new AR character experience is revealed, with digital rewards unlocking as you collect more data chips. The company says each graphic reveals a different AR experience every day from Sept. 1-3, so don’t worry about going away for Labor Day weekend, just go shopping!

Her’s a video that shows you what it might look like:

The company is also sponsoring a sweepstakes – if you share a photo or video of an AR character on Twitter or Instagram with the hashtags #findtheforce and #sweepstakes, you can enter for a chance to see the world premiere of The Last Jedi, as well as a private tour of Lucasfilm in San Francisco.

In terms of products being sold, it’s likely that new Funko pop figures will be sold (The Funko Pop Hunters Facebook page says a Pop Deluxe with Kylo Ren in a TIE Fighter is coming), and a BB-8 and BB-9E (a new droid) two-pack will be available at Best Buy. Walgreens is expected to release an exclusive Commander Cody pop, and Walmart will have an exclusive Princess Leia figure. Other figures expected (again, courtesy of the Funko Pop Hunters page) include Praetorian Guard, a new BB-8, a First Order Executioner and a single BB-9E unit.

UPDATE: The Funko Pop Hunters page has posted a bunch of Funko Pop photos and non-POP photos of items expected to be on sale. SPOILERS! May include some characters not seen before, so click the link having been forewarned:
Non-Funko Pops: https://www.facebook.com/funkopophunters/photos/pcb.694958580706057/694957910706124/?type=3&theater
Funko Pops: https://www.facebook.com/funkopophunters/posts/694957607372821

UPDATE #2: The Toy Insider has posted a bunch of photos and details of new Star Wars-related toys available on Force Friday II.

Here are some other details on retail activities:

Disney Store

The Times Square location in New York City, the Michigan Avenue store in Chicago and the Stockton Street store in San Francisco will open their doors at 12:01 a.m. (local time) on Friday, Sept. 1. In addition to new toys, collectibles, books, apparel “and more”, Disney Store attendees can receive a free Star Wars mini poster (for the first 100 guests who make a purchase), a “Ways of the Force” activity, a Star Wars Story Time activity, the “Art of Drawing: R2-D2” and “epic Star Wars theming that pays homage to both the dark side and the light side.”


Select Walmart stores will host a “weekend parking lot event” (oooh boy) with “Be Jedi Ready” games and activities. Free giveaways include Topps Galactic Connexions Trading Discs and EA Star Wars Battlefront II video game posters (while supplies last).

At the Orlando, Fla., store (11250 E Colonial Drive, Orlando, FL 32817), you can view a six-foot tall model of Luke Skywalker from Episode VII, made out of 36,743 LEGO bricks.

Toys R Us

Across the country, the toy store will host a Midnight Opening Event at all its stores, giving attendees the chance to shop for toys and collectibles. Guests will also receive a free Funko Pop! Star Wars T-shirt and a free collectible Star Wars: The Last Jedi poster (while supplies last).


Select store sill open on midnight on Sept. 1 (check the Target.com website, the closest ones in Massachusetts were Woburn, Danvers and Hanover), and offering products and the AR experience. The company is holding a raffle for a “Star Wars: The Last Jedi” plush toy.

Hot Topic

The place where we get most of our Funko Pop exclusives will also be participating on Force Friday II. During the event, all Star Wars T-shirts will be on sale for $12, and Funko Pops will be on sale – 2 for $18.,


Nothing special except the ability to buy merchandise, as well as pre-order the Star Wars Battlefront II video game (extra 20% on trade-ins when applied to the preorder).

The Apple Store

The iPhone and Mac retailer will be holding a “Kids Hour: Coding the Droids from Star Wars” event, in which kids (ages 6 to 12 recommended) can program Sphero robots through movements, loops and other activities. Stores will also host a “How To: Build a Star Wars Trailer”, which will show “signature Star Wars trailer-making techniques in an exclusive video from The Last Jedi director, Ryan Johnson”. You can then create a trailer with titles, transitions, sound effects and official Star Wars music. Maybe it will be better than the actual trailer!


The online retail giant says it has “one of the largest selection of new and classic Star Wars products, with deals and discounts starting on Sept. 1 and running throughout the month.”

Other locations

Staples, Pottery Barn Kids, PBteen, Meijer, Kohl’s, JCPenney, ThinkGeek, FYE, Fantasy Flight Games, Build-A-Bear Workshop, Brookstone, Boxlunch, Books-A-Million, Best Buy, and Bed Bath and Beyond will also be doing promotions and selling merchandise. If you happen to be at one of these locations, feel free to buy stuff or participate in the AR promotion.


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