Merchandise, augmented reality, maybe a new trailer?
Disney is planning another of its “Force Friday” events – Force Friday II is scheduled for Friday (of course), Sept. 1, 2017. The event is being marketed as “Find the Force”, with a new augmented reality app for mobile phones and a whole slew of merchandise. No word yet on whether a new trailer for Episode 8 (aka “The Last Jedi”) will also be revealed, but we figure that we’re due for one to get everyone excited for the film that opens on Dec. 15, 2017.
For the Find the Force event, the company is promoting a new feature on its Star Wars app (for iPhone and Android). With the app running, you can look for Star Wars graphics at participating retail locations and websites (here’s the list).
There will be up to five different AR-enabled Star Wars character graphics with the “Find the Force” icons – Rey, Kylo Ren, Poe & BB-8, and two other new characters from The Last Jedi. Two graphics with the Find the Force icon will be available online – Finn and Rose. When you scan the graphics with the app, an augmented reality experience will occur. The company says a “data chip” will be unlocked each time a new AR character experience is revealed, with digital rewards unlocking as you collect more data chips. The company says each graphic reveals a different AR experience every day from Sept. 1-3, so don’t worry about going away for Labor Day weekend, just go shopping!
Her’s a video that shows you what it might look like:
30 Aug 2017